Sales


Sales

Anyone who says that selling a house is easy has either been very lucky ... or is kidding you. The process can often be very complex, involving multiple chains of sellers and buyers plus plenty of unforeseen obstacles and challenges along the way, all of which need to be managed efficiently. One of the most important attributes of a strong agent is having the ability to maximise the very best sale price for their clients. This can only be achieved through a combination of knowledge, confident negotiation, extensive marketing, constant communication and local management.

MULTI-CHANNEL MARKETING

At Homes we pride ourselves on keeping up with the latest technology and trends, marketing your home across all mediums.

At Homes we are all committed to making the process as pain-free as possible for our sellers, by taking away the strain of having to deal with all the variables. That’s why we have a dedicated support team, whose sole focus is on the sales process and who liaise between all parties to the conclusion of the sale.

We listen and inform

Perhaps the most important thing that sellers appreciate is the fact that we make it our business to listen and ensure we understand each client’s individual needs and expectations. We don’t want there to be too many surprises for you along the way and so we’ll also make sure you are kept fully informed on all aspects of your sale. The Homes offices operate longer opening hours than most other agents – 7 days a week – so, you can be sure that we’re always on your case!

We have the knowledge

The entire Homes team – from the founders of the business to all our Client Advisors – live locally to our offices, so our detailed and specific knowledge of the area is extensive. This experience has proven to be invaluable to our sellers, in maximizing values achieved. Selling the benefits of your home to a prospective buyer is one thing, but selling the location, the beauty of the surrounding areas, the access to great amenities and, of course, the lifestyle in this region is another dimension altogether. All of these factors play a huge role in achieving you the best possible price for your property.

We have the marketing reach

Getting visibility of any property to the broadest pool of potential relevant buyers is the obvious key to a successful sale. Interestingly, this is not singularly achieved by just using the large property websites alone and, whilst we use all of the main ones, less than two thirds of Homes’ buyers come to us this way. The others are generated through the rigorous use of our extensive buyer database and our connections to the London market through RAN (Relocation Agent Network). RAN is very influential in generating buyer interest with 100 London offices and a further 600 nationwide. Homes Estate Agents are RAN’s preferred independent agent in our area, having been selected for our sales performance and levels of customer service.

We have the marketing tools

High quality property brochures, professional photography, premium listings in the main property portals, local and regional newspaper marketing, a huge potential buyer database, virtual tours, quality floor plans and EPC’s all ensure that your property will benefit from optimum marketing. On top of this, we conduct out-of-hours viewings, have longer opening hours, arrange regular open houses, sealed bids and more discreet marketing if required. So whatever you are selling and whatever your requirements are, Homes will go the extra mile for you, to ensure your property stands out and realises its highest possible value.

We are committed to your sale

Good negotiation skills are key to maximizing values – they can make tens of thousands of pounds difference to the final sale price! The Homes team is focused on this and all are fully skilled to handle this aspect of the process for you. This doesn’t just start at the time of the offer, it commences from the moment we start marketing and speaking to the buyers about your property. Purchasers too, need to be confident they are dealing with a high quality agent who can rightly justify the price being asked and this starts from the word go i.e. the first contact on the phone, by email or face to face. Remember, it’s only when we have concluded the sale to your satisfaction that we get paid for our work – you’ll find every one of our team equally committed to getting the deal done for you.

We will help you relax

One sale is never the same as the next and it can very often be a very stressful time personally for buyers and sellers, for a variety of reasons. At Homes we understand these pressures on our customers and we have recognised this by establishing our in-house Sales Progression team to assist in managing and keeping on top of the process, through every single step. Once we have negotiated an acceptable offer for you, we organise a meeting for you with this team. It’s very important for them to fully understand the elements of your move requirements with you and also to establish clear lines of communication with the relevant external contacts involved in the process i.e. solicitors, surveyors etc. This way, we can ensure that your sale reaches exchange and then completion, with minimum stress and at a timescale to suit you.